Marketing Ideas
good article - http://findarticles.com/p/articles/mi_m0FCR/is_1_37/ai_99816487/
1. Internal - retention of students, and more students taking more classes
a. adopt a "c change" cultural change statement - eg. "Yes We Can" - "Yes We Care" - all staff trained to ask every student about their experience at Mission, how can we improve our services, and "have you thought about" "did you find eveything you wanted today" - walk to the student to where they need to go.
"consistency of purpose,
correlating education with economic development, job retention and job creation
excellent facilities, forward thinking faculty and staff, outstanding support systems and effective management of resources.
Innovative programs involving partnerships with businesses and local government, alliances with community members and other educational institutions combined with a high-energy, on-campus environment have positioned the college as the model that other colleges emulate.
* Surpassing our expectations;
* Offering more of everything;
* Showing the way;
* Continuing to excel and rise to the top;
* Helping our students develop knowledge and a belief in themselves;
* Inspiring passion, vision and determination in our students.
* Meeting our community’s needs with a “can-do” spirit, positive attitude, and spirit of innovation, flexibility, responsiveness, and courage.
attend classes to learn, for the first time, about technology that will enhance their careers and their lives!
"now is the time, and this is the college" to get serious about a college education
the chance to prove yourself
high school students interested in getting a "jump start" on their college educations
enrollment fee waivers
"what we can do to help? - for new employers and businesses moving into the community -
Employee Training Institute and the Center for Applied Competitive Technologies
indispensable workforce development
Small Business Development Center and High Technology Business Incubator
computer networking; graphics and multi-media design and computer information technology; the college
planning to accommodate the needs and wants of current and future students.
to work together and guarantee that this exciting and nurturing "learning environment" will thrive
specific ideas
1. get Maury to the table with statistics of retention so we can measure it
2. check over and package certs in simple and easy way for students to understand
3. beter signage on campus
4. partnerships - green technology companies
5. every faculty has syllabus up at their portal, and every staff person has links on their portal page - wide spread adoption of portal system
6. pop up - live chat php for students accessing our pages
7. new programs and certificates
8. tie Life Long Learning - Community Extension to Academic Programs, eg. Spanish for Correction Officers, then at end of weekend training have Spanish Instructor come in and get people to sign up for Spanish classes
9. ESL tie into programs, certificates, etc.
10. Speakers Program at Mission - outside experts and professionals, roundtables, etc.
more ideas for marketing
some more phrases for the advertising and other ideas
1. one success at a time
2. dare to dream of a better future (not sure if I sent that one yet)
3. promote - low costs, open enrollment, location - see http://www.zanesville.ohiou.edu/geography/communitycollege/default.htm#Enrollment
4. ten hottest careers -http://www.collegeboard.com/student/csearch/majors_careers/236.html
we really only have paralegal and child development curriculum developed to meet these needs
5. challenge your mind at Mission College
steps to take
1.complete a strategic plan and include DE
2. set us a DE/weekend college
3. set up First Year College experience course
4. promote Enrollment champions
5. set up 3 sub - committees - recruitment, retention, and service (managing expectations) under a Student Success Committee
6. post an enrollment thermometer at parking lot entrance
7. create Situation Analysis (to include a SWOT Chart) for all 3 groups above
8. set up Enrollment Goals (to include a Discussion of Enrollment Mix)
o Strategies for Admissions Marketing and Recruitment
Recruitment of Traditional Age Students
Recruitment of Non-Traditional Students
o Strategies for Retention
Academic Advising
Academic Support Services
o Assessment Plan for Measuring Success
9. check out Lilly Grant Retention Project,
10. conduct the following surveys:
Adult Learner Needs Assessment Survey
Explores the perceived educational and personal needs of adult students.
Student Opinion Survey
Explores enrolled students’ satisfaction with programs, services, and her aspects of
their college experience.
Entering Student Survey
Provides a variety of demographic, background and educational information about
entering students.
Withdrawing/Nonreturning Student Survey
Helps determine why students leave college before completing a degree or other
program.
Other survey categories
excerpts from the article - Developing an
Enrollment Management Model
at Indiana University South Bend
http://www.chancellor.iusb.edu/enrollmentreport.pdf
Enrollment management is the coordination of the functions that directly affect the
recruitment, admission, financial decisions, and retention of the students the school
most wants to serve. Managing enrollment includes: (1) the analysis of factors
influencing enrollment (including what attracts students and why they leave); (2) the
establishment of a good student-institution match in recruiting and admission; (3) an
orientation that facilitates the students’ transition into the university; (4) adequate
advising and counseling; (5) an attitude of service to students; and (6) promotion of an
overall responsive environment. 1
Enrollment management assesses the policies and practices that impact all areas of
recruitment and retention, anticipates changes that are likely to affect, and/or occur in,
higher education, and persuasively articulates to the campus community the need for
change within the institution. 2
The simplest definition is less administratively
All communication efforts should reflect a blend of statistics and stories. If communication is
limited to data alone, the perception will be that the committee is concerned only with enrollment
numbers. The effectiveness of communication will be increased if attention is given to a balanced
combination of data (such as enrollment profiles), emotion (such as the need to manage a response
to demographic and educational trends to maintain the overall organizational health of the
institution), and symbols (the outstanding campus individuals and the “points of pride” Indiana
University South Bend can highlight time and again).
a strategic plan - operational initiative that will require extensive involvement of staff as
well as faculty.
establish 3 groups
Recruitment and Retention – but I would suggest
three: Recruitment, Retention, and Service (or Managing Expectations). The Recruitment working
group would concentrate on recruitment, admissions, financial aid, orientation and related areas.
The Retention working group might focus on advising, counseling, academic support and cocurricular
initiatives. The third group – the Managing Expectations, or Service, working group –
would have a more flexible agenda. This flexibility will allow the members to tackle a variety of
tasks that do not readily fit under Recruitment or Retention; these might include the ability to
identify and endorse service initiatives, to promote a culture of service on campus, to articulate the
committee’s mission internally, and to present and discuss issues such as the changing nature of
contemporary students and the mix of generations on campus. (See Pilot Project #2.) The Service
working group could oversee the quarterly update.
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